01｜ The Line Around the Corner in SOHOOn a Saturday afternoon in New York's SOHO district, sunlight bathed the cobblestone streets.Amidst the perfumeries, designer boutiques, and pop-up shops, a tr...

I. Introduction: A Brand Expedition Across the PacificIn the eyes of US consumers, Genki Forest successfully carved its niche with its distinct proposition of "flavor without sugar/low calories." I...

01｜ Development Journey: From the First Store to the Present US NetworkFirst Store Opening Time and LocationHaidilao opened its first US store in Arcadia, California in 2013.Key considerations for ...

Luckin Coffee's 2019 accounting scandal became a cautionary tale in global business textbooks, exemplifying the pitfalls of "rapid expansion + governance failures." The company underwent top-level ...