Nayuki's first US store, from its location selection to its opening performance, has the characteristics of a "template store"...
01｜ From Zhengzhou Streets to Manhattan, NYIn 2025, Mixue Bingcheng's first US store opened on Canal Street in Manhattan, New York, garnering widespread attention. This new 2,100-square-foot store ...
I. Overall Overview and Development TrendsOver the past decade, the "Go-Global" strategy of Chinese enterprises has undergone a crucial transformation from scale expansion to quality improvement. C...
In just one year, HEYTEA has expanded its overseas store count by over sixfold, growing from 2 to more than 30 stores in the US, carving out a new tea beverage battleground in Starbucks' backyard t...
